/ GANCEDO
STAND
Year 2025 
Location MADRID
Area 7 M2
Photography GERMÁN SAIZ
Flecha
/ GANCEDO
STAND
Year 2025 
Location MADRID
Area 7 M2
Photography GERMÁN SAIZ
The stand designed for Gancedo is constructed as a scene suspended in time: the post party. That moment after the bustle, when the remnants of the celebration become silent witnesses to what was lived.
Inspired by Matali Crasset’s 1998 work, the heart of the stand is a modular sofa built from the reproduction of a moving bag, upholstered with Gancedo’s archival “tulipans” fabric from the 70s, reissued by CODOO STUDIO for this installation. This gesture connects domestic and popular aesthetics with the brand’s textile history, turning the everyday into a design piece.
The entire space is dressed in black and white gingham check, as “castizo” as a walk through Lavapiés in May. And like any self-respecting party, there is no lack of silver fringes, falling with “arte y salero”—in the purest chulapo style, “where are you going with that Manila shawl, my dear?”—like garlands that still resist disappearing, making it clear that here the verbena is not forgotten so easily.
Completing the scene is a painting with a red carnation, symbol of “the most “castizo” identity of Madrid”, which provides an emotional closure and connects the installation with the cultural identity of the city.

More than an exhibition space, the stand is a narrative installation. A party that has already passed, but whose trace is still felt in every fold, every texture, and every gesture.